Meat and Potatoes for Your
Affiliate Diet
[By: Beka Ruse]
Think of banner ads as the spice in your
affiliate diet. Sprinkle them around, but for a
heartier helping of sales, you'll need something
more solid! Learn to give your visitors longer,
more descriptive pre-sales text. Revamp your
affiliate advertising using these simple steps:
Pull the Reader in
To convince your audience that your text is
worth reading, make your first sentence or two
very interesting. Make a bold statement, say
something seemingly ridiculous, or appeal to
your prospect's emotional side. Then, tie this
grabber in with the rest of your copy.
Introduce the Product
What is the product you're advertising? What
does it do? Directly after your grabber, give a
compact explanation of your product. Keep this
explanation short, while still being very clear.
This should still be a very short section of
your text.
Explain the Product's Significance
What will it do for me?
By writing your own copy, you can directly
target your unique audience. Make the most of
this opportunity! Clearly explain how
your
readers will benefit from this product.
No one knows your audience like you do. Suggest
a variety of product uses just for them, and
give examples. This is the time for details -
make this section long and rich.
Tell the Reader to Make a Purchase
You've come so far - you've laid out exactly
what the product is and how it will help your
unique audience. Now, seal the deal - tell your
readers to purchase the product! Include your
affiliate link in this section.
This step may sound strange, but it's necessary.
Often, people hear about a product and are
genuinely interested, but fail to actually make
a purchase. A clear call to a simple action cuts
down on buyer ambivalence. Don't be pushy - just
change your verb tenses to the imperative.
Instead of:
"If you think that you fit this profile, you
might want to think about buying this product."
Say: "Click here to order an account today."
Drive Sales - Use Long Copy
If you don't feel ready to write long copy
yourself, ask your affiliate program manager for
help! Many companies release well-written
articles by respected authors that you can
reprint free of charge.
The novelty of the Web is wearing off. People
online now are busy. Surfers won't make a
purchase unless you make a great case for what
they'll get out of it. And you're not going to
do that with just a banner ad.
Beka Ruse fights spam as the Business
Development Manager at AWeber Communications. Ad
tracking, live stats, and a strict anti-spam
policy.
Automated E-Mail Follow Up From AWeber.
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